Meet The Lone Beacon Media Team | Founders John Capuano and Greg Dinetz



John Capuano


John grew up in Schenectady, New York and received a scholarship to Norwich Academy. He began his broadcast management career at WOR and learned spoken word marketing from the best in the business with a particular specialty in financial and long form. John managed broadcast sales for some of the best known sports teams in the world, at the most legendary stations. However his true passion is in the world of direct response advertising to baby boomers and their parents. In this space he has worked with some of the best brands in America. John lives in Boston with his wife, Melissa, who is also a broadcast executive, daughters Taylor and Casey, and Luigi the dog.


Greg Dinetz


Greg has a long history of executive management. After earning his degree in Communications he began his career as a media account executive. After successfully rising through the management ranks in the broadcasting industry Greg set his sights on media ownership. He was funded by a number of respected private equity firms and began acquiring radio stations. He led the due diligence and valuation of assets, and orchestrated a leveraged buyout. While serving as CEO of the broadcast entities he was also responsible for the regulatory compliance of all media licenses.


Madison Wilcox

Marketing Manager

Madison was raised with upmost respect toward the financial services industry thanks to her father, a wealth management advisor. Madison graduated summa cum laude from St. Lawrence University with an Economics major and went on to on receive top honors in her Master of Business Administration degree from Clarkson University. She interned for Northwestern Mutual as a financial representative and held a marketing position where she leveraged social media platforms to generate leads. Prior to Lone Beacon Media, Madison worked for IBM as a consultant in their Global Business Services division. Madison grew up in Theresa, NY and currently resides in Boston.


David Bernstein

Director of Broadcast Development

As one of the top broadcast executives in the country, David has been recognized with dozens of industry awards from the Associated Press, Rolling Stone Magazine and many more. While running several major market radio networks, he set new performance standards and earned #1 rankings for his stations, most notably in New York City and Boston. From managing programming for gold-standard broadcast companies like CBS to coaching celebrities and radio personalities like Joan Rivers and Bill O’Reilly, David brings a wealth of experience and expertise to Lone Beacon Media. Outside of work, he also enjoys academia and lectures on Communications as a Professor at Universities in both New Jersey and Boston.


Kirby Mack

Director of Digital Media

For over a decade, Kirby enjoyed a successful career in professional wrestling with appearances in both WWE and TNA Impact Wrestling. He eventually took over the position of Vice President of Production and Marketing for the American Wrestling Association. Kirby is an expert in graphic design and web development, and has a keen eye for aesthetics and functionality. He’s won numerous awards for his work in branding campaigns across the U.S. and holds degrees in Commercial Graphic Arts and Computer Technology. From concept to construction, Kirby is a tremendous resource for the team here at Lone Beacon Media.


Mike Schaffman

Account Manager

Mike started his financial marketing career in Carlsbad, CA where he built and launched a successful e-marketing and lead capture platform for ISN Financial Services Network. He earned a Bachelor of Science degree from Bentley University in Boston, where he studied Marketing and Media. Mike grew up in West Hartford, CT, and currently lives in Boston. His financial background and passion for marketing makes him a perfect fit for Lone Beacon Media.


Pete Gustin

Director of Production

Pete is one of the most sought-after voice-over talents in the business. He has been part of some of the largest ad campaigns in the country from Super Bowl spots for major athletic brands and international ad campaigns for the most popular gaming system on the planet. Pete was recently featured in Radio Ink, ABC’s Chronicle, The Boston Globe, NBC and CBS. He has written, voiced and produced thousands of commercials and is proud to be with Lone Beacon Media helping to build the brand of some of the nation’s finest financial advisors.