Lone Beacon | Direct Response Sales and Marketing for Independent Advisors

Direct Response


Media Management

We built our careers in broadcast, understand how media companies work and the relationship between broadcast and digital. We know what to ask for, when to ask for it and how to ask for it. There are a lot of moving parts to a media company and because we know them all from the inside-out we can help build better partnerships between you, the media partners and most of all, your consumers.

Lead Flow

There are a lot of variables when it comes to lead flow and a lot of them are easy to spot, like market conditions, competitors and messaging. But like anything else in life, there are natural ebbs and flows. We make sure that we all understand our goals, know when to make adjustments and when to sit tight.

Call-To-Action

Your campaign is only as good as its call-to-action, and in the world of consumer financial, everyone’s seems to be similar. Once we’ve determined your true Brand Essence, we’ll be able to tell your consumers what is special about you and why they should call. In order for it to be effective, it has to be on the right platform and it has to stand out.

Block Programming

We look at an hour-long show like a giant 60-minute commercial, and it should incorporate many of the same principles. Shows are one of the best ways for consumers to get to know and trust you. When it comes to Direct Response, we can help you build a trusted relationship with the audience, and at the same time, create a strong call-to-action.

The ''Fifty-Plus'' Consumer

Baby Boomers and their parents are, by far, the most active consumers in America, but they’re the least understood by the advertising community. In short the parents and grandparents of today are significantly different than they were just twenty years ago. We’ve built brands that rely on this demographic and we can help you build yours.

Creative Strategies

We believe advertisers spend too much time on “the buy” relative to “the creative.” Meaningful creative is part art and part science, and if you want to break through the clutter you need to tell people why you are unique. Since you only have limited time to motivate people to reach out to you it’s important to literally choose each syllable carefully.

Here's What Our Clients Say

“Lone Beacon insight in regard to digital media marketing within the Financial Planning industry has been exactly what we needed to find success in our digital media marketing endeavors.”

Clayton Alexander
Director of Operations, New Millennium Group
Salt Lake City, UT

August 3, 2015

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Here's What Our Clients Say

“Lone Beacon insight in regard to digital media marketing within the Financial Planning industry has been exactly what we needed to find success in our digital media marketing endeavors.”

Clayton Alexander
Director of Operations, New Millennium Group
Salt Lake City, UT

August 3, 2015

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Lone Beacon Media